NERDS
We reimagined the brand as an entertainment property, rather than a candy. We launched an animated series, introducing the Sweet Little Sparks of Inspiration, followed by a totally new social presence on Facebook, Instagram, and TikTok, where our first video got over 2MM views. We brought the Nerds into the world of pop culture with a partnership with Dungeons & Dragons (naturally) and the Rube Goldberg invention contest.
NERD ALERT!
We brought these little guys to life with a new look
and feel for the website and launched an animated series,
reintroducing the NERDS as tiny bursts of inspiration
that let kids unlock their creativity and team skills.
CHECK OUT THE VIDEOS BELOW
