REEBOK HOCKEY
Through the years we created tons of bad ass campaigns and imagery for Reebok Hockey and the NHLS special edition events like the Winter Classic and Stadium Series.
Sydney Crosby vs The Dryer
Way back when I did this spot for Reebok featuring Sid the Kid going toe to toe with his childhood nemesis. Crosby said the reproduction of his basement was so precise, "that I felt like I was back home for four hours." This won an Addy and was directed by: Henry Alex Rubin.
